.dclk Domain Information
Applicant Full Legal Name
Charleston Road Registry Inc.
1600 Amphitheatre Parkway
Mountain View California 94043
State of Delaware (General Corporations Code)
Applied for gTLD
Domain Registration Status
Mission/Purpose of Domain Extension
18.a. Mission/Purpose of the Proposed gTLD Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving... Read more
18.a. Mission/Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world's information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google's general mission, Charleston Road Registry's mission is to help make information universally accessible and useful by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about Google products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google's gTLD portfolio and Google's registry operator business. As discussed further in the responses to question 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The mission and purpose of the proposed gTLD, .dclk, is to provide a dedicated Internet space in which Google can continue to innovate on its Double Click offerings and enact second-level domains that relate to the management of digital media via Double Click services. Double Click is an advertising management and advertiser-serving solution provider and a Google entity. The proposed gTLD will enhance consumer choice by expanding second-level domain namespace and providing a specialized environment for users of Double Click. The gTLD will also enhance Googleʹs Double Click brand and will signal the kind of content available in the domain.×