JPMorgan Chase & Co.
The Applicant is a leading global financial services firm operating in more than 60 countries. It is one of the oldest financial institutions in the United States. With a history dating back over 200 years, the Applicant is a leader in investment banking, financial services for consumers, small... Read more
The Applicant is a leading global financial services firm operating in more than 60 countries. It is one of the oldest financial institutions in the United States. With a history dating back over 200 years, the Applicant is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity.
Over its history, the Applicant has invested significant resources to develop and protect its JPMORGAN CHASE brand and achieve brand recognition. For example, the Applicant holds more than 70 trademark registrations in over 50 jurisdictions around the world for the mark JPMORGAN CHASE. Additionally, the Applicant holds various domain names that include JPMORGAN CHASE or some variation thereof, including chase.com, jpmorgan.com and jpmorganchase.com. The Applicant actively uses many of these domain names such as jpmorganchase.com to provide, for example, information regarding its services, information for its investors, information regarding its corporate responsibility initiatives, etc. The Applicant has registered domains for many of its trademarks and also has registered domains separate from its trademarks. Indeed, the Applicant has made significant investments to develop and protect its brand and achieve brand recognition. In 2011, the applicant promoted the JPMorgan Chase brand through a series of television, print and digital media campaigns ("The Way Forward").
Against this background, the mission and purpose of the applied-for gTLD are manifold:
i. securing and protecting the Applicant's brand as a gTLD;
ii. reflecting and operating the Applicant's brand at the top level of the DNS' hierarchy;
iii. providing stakeholders of the Applicant (e.g., millions of consumers; small businesses; corporate, institutional and government clients; more than 240,000 employees; wholly-owned direct and indirect subsidiaries; business groups) with a recognizable and trusted identifier on the Internet; and
iv. providing such stakeholders with a secure and safe Internet environment, mainly or even fully under the control of the Applicant, which increases brand awareness and stakeholder trust, both of which are important within the financial services industry.×