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.pccw Domain

.pccw

.pccw Domain

Applicant PCCW Enterprises Limited has applied for the .pccw domain. As this is a branded domain, this will initially not be available for public registrations. Review the application for more information.

Not available for public registration

.pccw Domain Information

Applicant Full Legal Name

PCCW Enterprises Limited

Legal Establishment

limited company

Parent Company

PCCW Enterprises Limited is an indirect wholly-owned subsidiary of PCCW Limited, of which the shares are listed on The Stock Exchange of Hong Kong Limited (Stock Code: 0008).

Applicant Address

38th Floor, Citibank Tower, Citibank Plaza, 3 Garden Road, Central
Hong Kong HK
HK

State Jurisdiction

Hong Kong

Applicant Website

www.pccw.com

Applied for gTLD

PCCW

Domain Registration Status

Closed

Mission/Purpose of Domain Extension

The ".pccw" and ".電訊盈科" TLDs are brand TLDs, representing the PCCW and 電訊盈科 brand (http://www.pccw.com). PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other... Read more


The ".pccw" and ".電訊盈科" TLDs are brand TLDs, representing the PCCW and 電訊盈科 brand (http://www.pccw.com).

PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The primary purposes of the .pccw TLD is to protect and further the PCCW brand that has been established for more than 80 years in Hong Kong and to promote its services and products through sub domains.

As a leading Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, we believe in the forefront of innovation and technologies and are therefore putting forward this proposal to operate the .pccw TLD.

A. Advance Constructive Competition

We believe that the introduction of the ".pccw" and ".電訊盈科" TLDs helps us remain competitive in the dynamically growing media and IT solutions industry.

B. Enhance Consumer Trust

By protecting our brand and ensuring that it is not mis-used in anyway by third parties as a TLD, we help support the enhancement of consumer trust in the DNS. More importantly, Internet end users will be able to use the ".pccw" and ".電訊盈科" TLDs to connect directly with PCCW, further enhancing consumer confidence and trust.

Furthermore, PCCW intends to work with competent registry front-end and back-end service providers which can implement the registry systems in compliance with the ICANN specifications and in accordance with the technical responses to #22-44, so that the Registry can ensure a secure and stable implementation of the ".pccw" and ".電訊盈科" TLDs that supports consumer trust.

C. Promote Consumer Choice

The introduction of ".pccw" and ".電訊盈科" allows consumers to choose to connect with PCCW directly through the TLD. Furthermore, PCCW is hoping to leverage the ".pccw" and ".電訊盈科" TLDs to provide innovative services that enhance the user experience. Furthermore the use of the ".電訊盈科" Chinese IDN TLD supports our connection with the local Chinese community which we serve.

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