American Heart Association, Inc.
The mission of the .STROKE TLD is to provided a unified and consistent communications and fundraising platform which will be used to communicate and carryout the American Stroke Associationʹs mission of saving people from heart disease and stroke. Under the unified and consistent communications,... Read more
Fundraising and health education have changed significantly with the Internet. For over a decade, AHA has used domain names to reach a community of universities, hospitals, donors and individuals. We have collected online donations from over 90,000 donors, worked closely with thousands of corporate... Read more
Fundraising and health education have changed significantly with the Internet. For over a decade, AHA has used domain names to reach a community of universities, hospitals, donors and individuals. We have collected online donations from over 90,000 donors, worked closely with thousands of corporate customers who have supported our mission, and shared public health information with millions of people in the US and around the world.
The overall benefits of the .STROKE gTLD will be:
o streamlining AHAʹs communication and campaigns on single, unified TLD as a communications platform;
o reinforcing key AHA messages; and
o raising the funds we need to continue the life-saving research and education to prevent and treat stroke
Quite simply, the key benefit of the .STROKE TLD will be saving lives.
Benefits for Internet users
The .STROKE TLD will benefit Internet users by enabling individuals worldwide to quickly and easily find everything we do, including ASAʹs:
o community-based programs to fight cardiovascular disease;
o targeted initiatives that reach diverse populations with educational, scientific and developmental opportunities, such as the "Power to End Stroke" ;
o safe and secure locations for online donations;
o directions on how to find AHA stroke certified hospitals
o online health assessments (e.g. "Top 10 signs") and free patient management tools.
In addition, Internet users will benefit greatly from quick and easy navigation to:
o hospitals operating under the AHAʹs high standards of care for stroke treatments;
o cutting-edge research in cardiovascular science from universities receiving research funding from our grants.
o information and educational materials on how to prevent or recognize stroke or deal with its aftermath
o caregiver information on how to best manage and care for stroke victims
Benefits for Registrant (AHA)
.STROKE will be a single registrant TLD and will only have registrations that are specific to and managed by AHA directly. The .STROKE TLD will provide AHA with a consistent, visible and secure platform for all of our communication, education and fundraising efforts. The AHA's Stroke Association website is under www.strokeassociation.org. We do not own stroke.org , nor stroke.com (the latter redirects to a site for Plavix, a pharmaceutical drug) . Both these domain names were registered by other entities with no ties to AHA. This of course causes some confusion for internet users who may expect to find us under "stroke" related addresses. A single .STROKE platform will provide a central repository for AHA libraries of educational and research materials, reinforce our key educational and advocacy messages, highlight hospitals medical centers providing high levels of care, and increase our fundraising efforts by providing a clear, secure and easily-identifiable platform.
As a closed namespace, we envision less than 25 second level domains in total .
Examples of second level domain names in .Stroke could include: top10signs.stroke, prevent.stroke, survive.stroke, donate.stroke, research.stroke, etc.
i) What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
AHA's goal is to make .STROKE a unified, consistent communications and fundraising platform to help advance our mission of saving people from stroke. We are mindful of the need to provide a safe and secure platform as Internet users seek information about care for themselves and their families, evaluate their own lifestyle choices, seek out our campaigns, and donate so generously to our work. To that end, AHA will:
1) Consistently maintain and exceed the ICANN's compliance requirements as set forth in the New gTLD Registry Agreement (specification 9 and 10). This would require accurate and timely monthly reporting to ICANN.
2) Monitor and enforce service level agreements with the registry back-end provider of choice: Afilias. Please see answer to Questions 30 to 43
Monitor and enforce Abuse Mitigation policies in a timely manner. See Answer to Question 28 ("Abuse Prevention and Mitigation").
ii) What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
The .STROKE TLD is a clear and identifiable namespace, something that has not been available to those seeking to support the AHAʹs mission of preventing stroke. The single TLD will clearly identify our work, and enable Internet users to easily find our research and educational materials, patient care, management and online assessment tools, and our campaigns and donation programs.
Through the central platform of a .STROKE TLD and its clear, but limited taxonomy for organization of sites and information for patients, donors, and caregivers. the .STROKE TLD will improve the efficacy of our communication to those affected by stroke, their families and the internet users at large. Consumer choice will be served by enabling consumers worldwide to quickly, easily and authoritatively find AHA educational and research materials, and information about hospitals and local centers providing AHA standards of care for stroke. This information, in turn, will support knowledgeable choices by consumers about treatment options, and facilities --- "competition" at its most best and most informed level.
Further, the .STROKE TLD will make it easier and faster for consumers to find:
o Leading edge research on the causes of stroke and how to prevent it;
o easy self-assessment tools to evaluate their risk of stroke;
o prevention methods and tactics such as life style choices to make now;
o coping mechanisms and support for those who have been affected by stroke, either personally or via a family member or loved one who fell victim to stroke
o ways to help prevent stroke for the most vulnerable segments such as the African American community
o Create and expand a new digital community for stroke survivors and caregivers.
The .STROKE TLD will increase the authoritative and credible information received by the public about stroke and its prevention, as well as improve AHA's communication and efficacy in carrying out its mission and meeting its aggressive goal to reduce stroke by 20% by 2020.
The user experience we envision for .STROKE will be far more safe and trusted than what is possible today. As described above, users will rapidly find authoritative and credible life-saving information, healthy lifestyle choices, local campaigns for health, and safe ways to donate online.
The .STROKE TLD will give us control over all aspects of our namespace, and this will allow us to improve the user experience, and ensure that users searching for hospitals and local centers that meet treatments meeting AHA-guidelines are easily findable.
The clear taxonomy of the .STROKE TLD greatly improves the safety and security of our online fundraising and donations. AHA, like many organizations, suffers from confusion as donors encounter "copycat websites" and phishing scams. The .STROKE TLD will make it far harder to scam our online donors (over 90,000 to date), and far easier for any existing and prospective donor to locate the credible and authorized AHA fundraising websites.
We fully expect that the ease and speed with which patients and their families can find information about the treatment and care of those with heart disease will save lives. They will be able to quickly, easily and authoritatively find the hospitals and local centers in their area that provide the highest level of cardiovascular care, and seek out the treatment in these facilities.
Further, the ease of access and privacy of the online personal assessment tools will enable more people to find these resources, and help foster the high level of trust necessary to enter personal information about health and lifestyle into the online tools. The resulting assessment and education will help prevent heart disease and improve lives.
For those millions of volunteers hoping to take part in one of our many campaigns, the .STROKE domain name websites will provide assurance that the campaigns are indeed affiliated with AHA, and will serve to further AHAʹs mission.
One of the most important aspects of the .STROKE user experience is the ability to provide online donors with a means to easily identify credible and authorized campaigns associated with the AHA, before they input their credit card info or personal data.
Overall, with a .STROKE platform to unify our communications, fundraising, education and campaign efforts, AHA will have control over all aspects of the namespace, be able to avoid and mitigate abuse, and reach out more extensively and fully to the public.
As noted above, second-level domains will only be registered by the AHA for its own use. This fact, plus the limited number of .STROKE second level domains (less than 25 in total) envisioned will ensure the integrity of .STROKE, and the reputation of AHA and its community. In addition, the .STROKE TLD will enable predictable, intuitive and easy navigation for any and all users.
iv) Provide a complete description of the applicant's intended registration policies in support of the goals listed above.
As a closed TLD, all second-level domains will be registered only by the AHA through an ICANN accredited registrar in support of approved organizations, institutions and individuals directly associated with the AHA mission.
Specifically, AHA will allow organizations, institutions or individuals affiliated with AHA (the AHA community) to register domain names in two ways. First the AHA will allow registration of names to core members of the AHA community at zero cost, namely: top-tier donors, Get with the Guidelines Award-Winning hospitals (bronze level and above), Scientific organizations which serve institutional members, local centers and hospitals providing ECC treatment, top-tier corporate customers, and schools who work very closely with AHA on campaigns and development.
.STROKE domain names may be registered for periods of 1, 2, 5 and 10 years. However, the standard registration term will be one year.
AHA will reserve a set of generic domain names for its own use and to further its mission and goals. Examples would include: "donate.STROKE", "tribute.STROKE" etc.
In all cases, AHA will monitor the use of all .STROKE domain names to ensure that the content and use of the associated websites is consistent with the registration and use policies we have set out for .STROKE.
AHA additionally recognizes both the ICANN requirement and domain industry practice of reserving (preventing) the registrations of selected strings and intends to comply pursuant to the following Reserved Names and Dispute Resolution Mechanism policies.
In .STROKE, we will reserve the following classes of domain names, which will not be available to register via the Sunrise or subsequent periods:
• The reserved names required in Specification 5 of the new gTLD Registry Agreement.
• The geographic names required in Specification 5 of the new gTLD Registry Agreement, and as described in Question 21 and Question 22 ("Protection of Geographic Names").
• The registry operator will reserve its own name and variations thereof, and registry operations names (such as nic.STROKE, registry.STROKE, and www.STROKE). This has been a standard practice in ICANN's past gTLDs.
• We will indefinitely reserve names related to ICANN and Internet standards bodies (iana.STROKE, ietf.STROKE, w3c.STROKE, etc.). Whereas AHA sees no practical reason to assign these domains to the relevant entities, given the directed purpose of the namespace, should any of these organizations bring a valid consideration, or should ICANN require it, AHA will provision the domain accordingly.
Dispute Resolution Mechanisms:
As required in all gTLDs, rights holders will have access to several dispute mechanisms. These are fair and transparent processes to adjudicate claims to domain names, such as:
• AHA will operate a Sunrise Dispute Policy to provide special protection of qualified trademark rights. Additional details on this process can be found in Question 29.
• The ICANN required Uniform Dispute Resolution Policy (UDRP) will apply to .STROKE. Should AHA lose a UDRP challenge, the default action will be to remove the domain from the registry and add it to the reserve list unless the challenging party qualifies to use the registration as defined under the .STROKE domain use policy. Please note details in question 29.
• As required by ICANN, .STROKE domains will also be subject to the Universal Rapid Suspension (URS) policy. We detail our implementation of the URS in question 29.
• Although AHAʹs current operating model should make erroneous transfers unlikely, we will comply ICANN's Registrar Transfer Dispute Resolutions Policy ( http://www.icann.org/en/transfers/dispute-policy-12jul04.htm ). Our technical and operational services are designed to support this dispute mechanism.
Regular Sunrise Period and Indefinite Trademark Claims Services System:
We plan to implement a Sunrise period of 30 days for the purpose of complying with ICANN requirements. However since the .STROKE TLD is envisioned as a very small and close TLD, we do not anticipate a heavy volume of enquiries during Sunrise.
Any self-registered domain name registrations will be checked against the trademarks in the Trademark Clearinghouse by a contracted third party (Note: AHA will comply with any ICANN requirements in the selection of said contractor). Should the mark be present in the Trademark Clearinghouse, AHA will check whether the registered trademark owner meets the registration requirements of the restricted .STROKE TLD. If it does, the trademark owner in the Trademark Clearinghouse will receive priority for the domain name. If it does not meet the .STROKE registration requirements, AHA, in its sole discretion, may check the credentials of the domain name requester and register the domain name.
AHA will strictly follow the ICANN Sunrise period of 30 days. Further, AHA will incorporate an indefinite Trademark Claims Services system from the start of Sunrise, exceeding requirements by ICANN. When the Claims Service is active, there will be a notice sent to the prospective registrant of any .STROKE domain name, prior to its registration, should such domain name constitute an identical match of a mark registered in the Trademark Clearinghouse. Moreover the right owner or owners, as recorded in the Trademark Clearinghouse, will be informed once any such domain name has been registered following this event.
v) Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users?
Fundamental to the value proposition for .STROKE is the creation of a namespace where visitors and users are confident that they are only dealing with credible authorized information meeting the high standards of AHA. A restricted registration environment affords great control over the creation and maintenance of the .STROKE TLD. AHA will take considerable measures to insure the security of online transactions while respecting and protecting private and confidential information.
AHA will deploy DNSSEC in .STROKE and comply with all of the other policies and practices required by ICANN in the Registry Agreement and/or via any Consensus Policy. AHA will also comply with all applicable laws and regulations relating to Internet security and the privacy of users' confidential information.
AHA employs security and privacy practices that meet and exceed those of its industry. With respect to the security of its online donations, AHA complies with the Payment Card Industry Data Security Standards ("PCI DSS") for financial transactions. For security purposes, its network is composed of access controlled measures, security monitoring tools, vulnerability management program, SSL encryption, scheduled network scans and internal and external penetration tests.
The following Section, not currently on the AHA website will also be added.
From time to time, the AHA collects information about children who enroll in the AHA's campaigns. The AHA is committed to protecting the privacy of children under the age of thirteen who live in the United States as required by the Federal Trade Commission. The AHA does not operate commercial websites which are solely aimed at children under 13. Federal laws and FTC regulations apply only to commercial websites. The AHA does have websites (for fund raising, not commercial purposes) directed to children who participate in Youth Market events. The AHA strives to comply in good faith with all applicable laws and regulations, including but not limited to the Children's Online Privacy Protection Act, to the extent it may be applicable to the AHA's charitable operations. The AHA is also interested in addressing the spirit of the law by providing practical notices to parents on the Youth Market sites that explain the programs.
Privacy and Proxy Services
Please reference our answer to Q28, we describe our proposed policies to limit the use of privacy and proxy services by malicious parties.
Registry lock services
AHA will offer a "Registry Lock" service. This service protects registrant data from unauthorized modifications and transactions such as domain transfer and delete.×
i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come/first-serve basis? In the limited sunrise period, domain names will be registered to core members of the AHA community on a first come, first served basis. During the Sunrise... Read more
i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come/first-serve basis?
In the limited sunrise period, domain names will be registered to core members of the AHA community on a first come, first served basis. During the Sunrise Period, members of the AHA community who meet the requisite criteria for .STROKE domain name registration and are the Trademark requirements will be allowed to register on a first come, first served.
After the Sunrise Period, .STROKE domain names will be registered on a first come, first served basis, to members of the AHA community.
Regarding conflicts, because the addressable market for .STROKE TLD is much smaller in comparison to many other gTLD, and the names of large universities, major donors and their foundations, scientific institutions and corporations are largely distinct and identifiable, we expect few duplicate domain name requests
However, such conflicts may occur as registration opens to individuals, as allowed by the .STROKE registration policies, and on a more limited basis among the institutions who participate in the AHA mission.
Should any of these parties to receive a .STROKE domain name request use of the same string at the same time, then consideration will be based on the order of the request and the relevance of the intended use to AHAʹs mission in the .STROKE namespace and our domain use policy.
Should a second authorized party request use of the same string at a later time, for example, a second ECC trainer also named "John Smith", he will be referred to an AHA-operated conflict department to be assigned a variation of his name (e.g., perhaps a .STROKE second level domain name with a middle initial)
The restricted registration system envisioned here for .STROKE is, by design, a tightly controlled system, allowing a limited number of planned and hence organized registrations. These precautions will ensure that the .STROKE TLD starts as and remains a safe and secure name space. As an additional measure, AHA will conduct a limited Sunrise exercise as summarized below and described in detail in question 29.
ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
As mentioned above, the .STROKE TLD is intended to become our own unified branding, marketing and communications platform. Therefore immediate adoption and usage is key to achieving the envisioned benefits of the TLD. AHA plans to use certain .STROKE domain names immediately such as ‘donate.stroke" to encourage uptake and adoption.
As a very small and closed TLD only for AHA's purposes, bulk discounts or any pricing is not applicable Therefore we anticipate no need for bulk discounts, advantageous pricing or other schemes which are irrelevant and thus not needed.
iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registration for period of one ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation. If so, please describe your plans.
Given that all the domain names in .STROKE will be registered by AHA as the sole registrant, the issue of wholesale pricing is not applicable.
iv) Additional steps to minimize negative consequences/costs imposed upon consumers
AHAʹs own use of the .STROKE TLD will highlight the new TLD and encourage interaction with the audience we serve and the rest of the AHA community on this platform. We will, as mentioned before, be especially sensitive to the misuse of .STROKE TLD for abusive or malicious activities.
All domain name registration agreements will incorporate the usage requirements set out in the Domain Name registration and Usage Policy for .STROKE located elsewhere in this application. We will detect and mitigate any domain in the .STROKE TLD which:
- Infringes any other third parties rights
- Is in breach with any applicable laws, government rules or requirements
Or is operated for the purposes of:
- Disparaging AHA, its programs, its donors and its programs, campaigns and affiliated institutions, organizations, schools, donors and members.
- Is undertaking any illegal, malicious or fraudulent activity, including but not limited to spam and/or phishing activities.
Please refer to our answers to Questions 26, 28, and 29 for detailed explanation for detection and mitigation approach.×
Specification 5 of the New gTLD Registry Agreement requires the registry operator reserve all geographic names at the second level as well as any subordinate levels for which the operator controls and issues registrations. As per the draft registry agreement "the country and territory names... Read more