.xin Domain


.xin Domain

Not available for public registration

.xin Domain Information

Applicant Full Legal Name

Elegant Leader Limited

Legal Establishment


Parent Company

HiChina Group Limited

Applicant Address

Hong Kong no postal code

State Jurisdiction

Hong Kong

Applicant Website

not available

Applied for gTLD


Mission/Purpose of Domain Extension

The intention of Elegant Leader Limited ("Elegant") in filing this gTLD application is to establish a trusted and reliable namespace in China and in the world. This offers an opportunity for large companies, SMEs, and individuals that are willing to demonstrate themselves as a trusted and reliable... Read more

The intention of Elegant Leader Limited ("Elegant") in filing this gTLD application is to establish a trusted and reliable namespace in China and in the world. This offers an opportunity for large companies, SMEs, and individuals that are willing to demonstrate themselves as a trusted and reliable entity on the Internet. To fulfill this mission, Elegant expects to align with top-notch registry operator, Afilias Ltd., experienced ICANN accredited registrar, HiChina Zhicheng Technology Ltd., relevant verification and validation agents, and other reputable 3rd-party service providers and neutral associations, to join force and to build a trust-centric .XIN gTLD.

Unlike existing TLDs which may have legacy rules that make some of the registrants data unverified, .XIN aims to verify and validate registrant information at the very beginning of the launch of the TLD, and will do so at an on-going basis. By doing so, .XIN gTLD can strengthen the Internet marketplace in China and in the world with elevated level of trust and reliability for both registrants and users.

Elegant Leader Limited ("Elegant") is registered in Hong Kong, SAR, China, and is fully controlled by HiChina Group Ltd. registered in Cayman Islands. HiChina Group Ltd. has another subsidiary company, HiChina ZhiCheng Technology Ltd., an ICANN accredited registrar based in Beijing, China. Elegant was setup for the purpose of corporate investment, financing and new business development. Elegant utilizes HiChina ZhiCheng Technology Ltd. in Beijing, China for its administrative and operational functions.

Please note that "XIN Registry" is a registered mark of HiChina ZhiCheng Technology Ltd. (CN #: 9123397). Elegant is an assignee of this mark.

Potential Business Models

Elegant's best current thinking on potential business models for .XIN gTLD is to have phased roll-out approach. A conservative allocation will be adopted so only a limited number of eligible registrants can apply during the initial launch of .XIN gTLD. This would enable Elegant to:
-- reinforce the mission of building trusted and reliable gTLD without putting the whole .XIN gTLD namespace in risk;
-- collaborate with 3rd-party verification agent and validator and establish commercially practical operation model;
-- analyze registrant and user behavior to enhance services.

Initially, only Elegant-related affiliates and contracted business partners can be the registrant of .XIN. Eligibility requirement of registrant will be further determined prior to launch of TLD and will be made publicly available. This conservative approach shall help ensure the pre-defined mission and purpose, and minimize potential technological, marketing and operational risks. Such approach, subject to change depending upon a range of external factors, will be reviewed at the regular basis. In most likely cases, the initial period will run at least 6 to 12 months after the launch of the TLD.

Elegant plans to work with reputable validation and verification service providers. So far, Trustpass (http://trust.alibaba.com.cn/), one of the subsidiaries of Alibaba Group Ltd., and 北京正智信息技術有限公司 (Beijing Zhengzhi Information Technology Co., Ltd.) have both committed to collaborate with Elegant and offer validation and verification services to .XIN gTLD. Elegant expects the list of collaborators to expand over time.

As the purpose of the .XIN gTLD is to build a trusted and reliable namespace, learning registrant and user behavior and statistics will help build usage patterns and models for risk evaluation and mitigation. Elegant will have in-house and outsourced experts to abstract knowledge from operational data. This internal research and analysis will be helpful for Elegant before a wider promotion of .XIN gTLD to the general public in China and later in the world.

Subject to further research and finding, and only after Elegant are satisfied with the overall performance and results in the initial period, the .XIN gTLD will then be opened up for public registration. However .XIN shall maintain a relatively conservative allocation approach and its restrictive nature.


The Internet has become an important and integrated part of our daily life. The .XIN gTLD wishes to help establish a trusted and reliable gTLD, where the registry, registrar, and the registrant will collaborate and share responsibilities. Registrant will be notified and reminded frequently to... Read more

The Internet has become an important and integrated part of our daily life. The .XIN gTLD wishes to help establish a trusted and reliable gTLD, where the registry, registrar, and the registrant will collaborate and share responsibilities. Registrant will be notified and reminded frequently to maintain an adequate status of verification and validation towards to his or her .XIN gTLD. This approach will increase the likelihood of a trusted 2nd-level string, and provide accurate registrant information to meet operational and law enforcement needs. Registrant will be the main driving force to build trust and reputation for .XIN gTLD.

Every gTLD should have social responsibility by offering a secure and reliable namespace to the general. Elegant is willing to proactively promote and execute this fundamental principle so that user or visitor of .XIN will eventually enjoy the higher level of confidence on the Internet.

What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

We aim to build the .XIN gTLD registry as a trusted, reliable, and creditable third-party neutral entity for large companies, SMEs and individuals in China as well as in the world. With a phased roll-out approach we hope to establish the reputation of the .XIN gTLD in careful and conservative manner. With the committed and future resources we are confident to deliver the services for this trust-centric gTLD.

What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

In early days of world wide web there was a popular saying that "On the Internet, nobody knows that you are a dog". Although exaggerated, it somehow reflects the reality of lack of "trust" in the connected world. The .XIN wishes to fill up the gap and add value to the current space by utilizing the resources uniquely available to Elegant. For validation part, .XIN is in unique position that it can collaborate with Trustpass (confirmed) and other subsidiary companies of Alibaba Group (such as Taobao.com, and B-to-C online trading service; Alibaba.com, and B-to-B online trading service, etc; details to be finalized) to analyze past operational data such as merchant transaction records, merchant credit status, merchant reputation (or feedback), etc. These records will be shared without breaking the user privacy agreements and are available exclusively to Elegant internally.

.XIN gTLD will work with北京正智信息技術有限公司 (Beijing Zhengzhi Information Technology Co., Ltd.) and utilize merchant ID and personal ID systems made publicly available (or through service agreements if required) by the Chinese government authorities to allow verification of registrant's identity. The access to these databases are limited to licensed vendor and proven track of business records and good reputation.

Every .XIN domain name will be validated and verified. The combination of private-public collaboration enables this mission. .XIN gTLD offers tremendous opportunity for not only for Elegant as a registry operator, but to the domain industry for greater commercial value by offering trusted and reliable gTLD product. Potentially, there are other desktop and mobile Internet applications which can be built on top of this gTLD, and .XIN plans to take an open yet secure approach and invite software and application developers to create value-added services on top of the .XIN registry.

Elegant also plans to organize external advisory and supervising committee to make sure the process, and use of data, and the performance of the .XIN gTLD can constantly fulfill the mission.

What goals does your proposed gTLD have in terms of user experience?

.XIN gTLD plans to build a gTLD space with trust and reliability. Registrant should cherish its trust and reputation on the Internet, just like one should value and honor the trust and reputation in the real / offline world. Elegant does not aim to build "trust" overall night or short-term. This shall be a long-term commitment for the registry, registrar, registrant, and other vendors and stakeholders who are involved in building this eco-system. Eventually, and hopefully soon, the user should be able to visit any .XIN website anytime with a great level of confidence.

Provide a complete description of the applicant's intended registration policies in support of the goals listed above.

As documented in Section 18a, during the initial period of operation, Elegant is intending to restrict registration and use of domain names with limited number of eligible registrants. Because of this condition precedent, any registration and use requirements are more appropriately vested in these corporate/subsidiary agreements and not in a domain name registration agreement. Any registration and use (e.g. trademark quality control provisions) must vest in these other agreements.
Aside from these concerns, Elegant will incorporate all required ICANN consensus policies and other legal/policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Based on ICANN Registry Agreement, Elegant sets and enforces .XIN registration policies. General Registry Policies will be developed and made available prior to launch of TLD. Such policy decisions, based on ICANN Registry Agreement and relevant industry best practices, include but are not limited to:
• Registration eligibility requirements
• Which registrars may become accredited and sell domains
• Wholesale prices offered to registrars
• Reserved names
• Phased allocation (Sunrise, Landush, etc.) of the domain space at the second and third levels
• Dispute policies
• Technical policies, including SRS security and access.
This .XIN General Registry Policies pertain techno-operational policies in the following areas:
1. Domain Registrations (Domain Objects) and the .XIN Zone File
2. Domain Contacts (Contact Objects) and WHOIS Service
3. Dispute Resolution Policies
4. Obligations of Registered Name Holders
The General Registry Policies provides the framework for the general operations of the .XIN Registry. Other policies, such as the .XIN Eligibility, Reserved Name Policies, Sunrise Policies and other relevant policies are described separately in other documents published at the .XIN TLD registry Websites. Pricing and technical specifications are published for Accredited Registrars only and provided separately.
Elegant is committed to maintaining the integrity of the data within the .XIN Registry and to implement policies that deter infringements. The .XIN Registry adopts the Uniform Domain Name Dispute Resolution Policy (UDRP) for facilitating the resolution of disputes over the registration and use of a second-level domain name registered under the .XIN Registry. All domain name registrations must submit to the mandatory proceedings commenced under UDRP, which is available for review at http://www.icann.org/dndr/udrp/policy.htm. Complaints under the UDRP should be submitted to an approved dispute-resolution service provider listed at http://www.icann.org/dndr/udrp/approved-providers.htm.
Beyond the UDRP, all domain registrations must also submit to proceedings commenced under formally adopted dispute policies as set forth by Elegant from time to time and published on the .XIN TLD registry Website(s). Such dispute policies will take effect at the time they are announced on the .XIN TLD registry Website(s), with or without prior notice to registrars or registrants.
Such dispute policies may include for example, but not limited to, expedited processes for suspension of a domain name by claims sought by intellectual property right holders (URS), Internet engineering and security experts or other competent claimants in the purpose of upholding the stability, security and integrity of the .XIN Registry. Dispute policies may also include for example challenge processes adopted by the .XIN Registry for special programs when occurred.
Moreover, based upon Elegant's commitment and established track record in providing a safe eco-system for businesses and individuals, Elegant intends to provide best in class safeguards that will evolve over time.
Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures

Elegant will conform with section 1.8.6 of ICANN Registry Agreement:
Registry Operator will: 1) implement appropriate measures to avoid abuse of this feature (e.g., permitting access only to legitimate authorized users); and 2) ensure the feature is in compliance with any applicable privacy laws or policies.
Meanwhile, Elegant recognizes that this is an evolving area of law in which there is no international standard, the measures for protecting the privacy and confidential information of registrants or users will be developed based on industry best practice such as Registrar Accreditation: Model Privacy Policy provided by ICANN (see http://www.icann.org/en/registrars/model-privacy-policy.htm)
Elegant as a registry operator shall take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. Elegant as a registry operator shall not use or authorize the use of personal data in a way that is incompatible with the notice provided to registrar(s) / registrant(s). Personal data shall refer to all data about any identified or identifiable natural person. Elegant as a registry operator will not make commercial use of, or collect, traffic data regarding domain names or non-existent domain names for purposes such as the determination of the availability and health of the Internet, pinpointing specific points of failure, characterizing attacks and misconfigurations, identifying compromised networks and hosts, and promoting the sale of domain names.
Publicly available registrant information such as WHOIS service is intended only for query-based access. Specific WHOIS access policy is listed within the general registration policy.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

As noted above Elegant's driving factor in securing a .XIN gTLD in ICANN's first round is to a trusted and reliable gTLD namespace with a rather conservative launch approach. While Elegant sees the potential for the .XIN gTLD to serve as a platform for trusted Internet for China and the world, there are a number of unanswered questions concerning consumer recognition, security and stability, and broader industry adoption of any new gTLDs within the marketplace that must be satisfactorily answered first. Once these concerns have been answered to Elegant's satisfaction, Elegant is committed to make prominent use of the .XIN gTLD in printed and online material as well as across its extensive wholly-owned and affiliated entities, including Alibaba, HiChina, etc.

Operational Rules and Cost Benefits

What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? Although Elegant intends to offer .XIN TLD to limited number of eligible registrant initially, it is expected that trademark... Read more

What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?

Although Elegant intends to offer .XIN TLD to limited number of eligible registrant initially, it is expected that trademark owners may wish to apply for 2nd level string in this TLD. Elegant shall conform to necessary requirement in the ICANN New gTLD program Applicant Guidebook as well as ICANN Registry Agreement in regards to trademark protection (i.e. utilization of trademark clearinghouse on required Sunrise and Trademark Claim services, URS, etc.), as well as relevant domestic and international rules or best practices. This shall also provide eligible registrants and users at-large with a single trusted source for Elegant with a substantially lower risk of fraud and/or scams for its customers. Elegant believes that the safeguards set forth in the Applicant Guidebook and the proposed business modeled outlined in Section 18a will minimize and potential negative social costs.

What other steps will you take to minimize negative consequences/costs imposed upon consumers?

Elegant believes that the proposed operation of the .XIN gTLD as set forth in this application has no known negative consequences or cost implications on consumers. To the contrary, the proposed operation of this registry will likely lead to direct and quantifiable benefits to consumers. Elegant has full knowledge and experience (taken from HiChina's registrar business operation) of how to best provide cost benefits to users, in which that China, the primary market .XIN gTLD targets initially, has been highly price sensitive in online marketplace. Elegant believes that by following the core corporate goals as identified in Section 18b it will be able provide real value to consumer, and minimize any potential negative consequences/costs.

How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come/first-serve basis?

Elegant plans to refer to past gTLD operation practices to resolve multiple applications for a particular domain name in a fair, predictable, and transparent way. This would include, and not limited to: Request for Proposal (RFP), public or private auction based on set(s) of policy and business requirements, lottery, or first-come/first-serve basis. Multiple applications may be processed at once or in batch, depending on various internal and external factors. This allocation policy will not be determined until Elegant completely evaluates and decides upon a best in class allocation mechanism that can include and balance the interest of rights holders, registrants, registrars / resellers, as well as users in general.

Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Elegant understands the discount benefits and price sensitivity to the market in China, and shall be ready to adopt advantageous pricing or discount if necessary. On the other hand, it is irresponsible for Elegant to determine any pricing strategy at this point, in which such strategy may sacrifice registry's long-term profitability and lead to financial risk of the registry. Therefore, Elegant will not make the decision of offering introductory discount pricing or bulk registration discount at this point. Meanwhile, Elegant is actively discussing with potential business partners such as Trustpass and Taobao.com for possible product bundle or online coupon which could be a cost benefit to .XIN registrant however, no details has been finalized yet.

Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Elegant is committed to providing the domain name registration periods set forth in the registry agreement. However, as noted above the registration and use of the domain name is conditioned upon the eligibility of a registrant initially, providing contractual commitments in a domain name registrant agreement regarding the magnitude of price escalations does not seem relevant or appropriate. Elegant shall be ready to further explore this option when necessary.

Is this a Community-based TLD?


Is this a Geographic-based TLD?


Protection of Geographic Names

We will protect names with national or geographic significance by reserving the country and territory names at the second level and at all other levels within the TLD, as per the requirements in the New TLD Registry Agreement (Specification 5, paragraph 5). We will employ a series of rules to... Read more

We will protect names with national or geographic significance by reserving the country and territory names at the second level and at all other levels within the TLD, as per the requirements in the New TLD Registry Agreement (Specification 5, paragraph 5).
We will employ a series of rules to translate the geographical names required to be reserved by Specification 5, paragraph 5 to a form consistent with the ʺhost namesʺ format used in domain names.

We will also review and learn from other rules and best practices which were adopted successfully by existing TLDs:
• ICANN Board Resolution 01-92 regarding the methodology developed for the reservation and release of country names in the .INFO top-level domain, see http://www.icann.org/en/minutes/minutes-10sep01.htm;
• ICANN's Proposed Action Plan on .INFO Country Names, see http://www.icann.org/en/meetings/montevideo/action-plan-country-names-09oct01.htm;
• Second WIPO Internet Domain Name Process - The Recognition and Rights and the Use of Names in the Internet Domain Name System, Section 6, Geographical Identifiers, see http://www.wipo.int/amc/en/processes/process2/report/html/report.html;
• The GAC Principles Regarding New gTLDs, see https://gacweb.icann.org/download/attachments/1540128/gTLD_principles_0.pdf?version=1&modificationDate=1312358178000
• ICANN's Generic Names Supporting Organization Reserved Names Working Group - Final Report, see http://gnso.icann.org/issues/new-gtlds/final-report-rn-wg-23may07.htm

Considering the Governmental Advisory Committee (GAC) advice "Principles regarding new gTLDs", these domains will be blocked, at no cost to governments, public authorities, or IGOs, before the TLD is introduced (Sunrise), so that no parties may apply for them. We will publish a list of these names before Sunrise, so our registrars and their prospective applicants can be aware that these names are reserved.

We will define a procedure so that governments can request the above reserved domain(s) if they would like to take possession of them. This procedure will be based on existing methodology developed for the release of country names in the .INFO TLD. For example, we will require a written request from the country's GAC representative, or a written request from the country's relevant Ministry or Department. We will allow the designated beneficiary (the Registrant) to register the name, with an accredited Afilias Registrar, possibly using an authorization number transmitted directly to the designated beneficiary in the country concerned.

As defined by Specification 5, paragraph 5, such geographic domains may be released to the extent that Registry Operator reaches agreement with the applicable government(s). Registry operator will work with respective GAC representatives of the country's relevant Ministry of Department to obtain their release of the names to the Registry Operator.
If internationalized domains names (IDNs) are introduced in the TLD in the future, we will also reserve the IDN versions of the country names in the relevant script(s) before IDNs become available to the public. If we find it advisable and practical, we will confer with relevant language authorities so that we can reserve the IDN domains properly along with their variants.

Regarding GAC advice regarding second-level domains not specified via Specification 5, paragraph 5: All domains awarded to registrants are subject to the Uniform Domain Name Dispute
Resolution Policy (UDRP), and to any properly-situated court proceeding. We will ensure appropriate procedures to allow governments, public authorities or IGO's to challenge abuses of names with national or geographic significance at the second level. In its registry-registrar agreement and flowing down to registrar-registrant agreements, the registry operator will institute a provision to suspend domains names in the event of a dispute. We may exercise that right in the case of a dispute over a geographic name.